Decoplay is a Seoul-based character lifestyle brand specializing in the direct import, parallel import, distribution, and curation of officially licensed products from Japan and China.
Founded in 2023, we curate trendy and emotionally engaging products for Gen Z and MZ consumers especially young women who love cute, nostalgic, and collectible characters.
Our lineup includes plush toys, blind boxes, figures, stationery, and lifestyle goods inspired by beloved IPs such as Sanrio, San-X, Gloomy Bear, Crayon Shin-chan, and Tamagotchi.
We engage our audience through social media, Smart Store, and offline pop-up events sharing the joy of “living with characters every day, everywhere.”
Decoplay continues to introduce charming character brands from around the world to Korea, bridging cultures and creating small moments of happiness in everyday life.